Poeticgem Gets More LIFE

Poeticgem has renewed its license for apparel lines based on classic images from the LIFE magazine photographic library, in a deal brokered by Bulldog Licensing.

“Renewing the license for LIFE was a no-brainer,” says Elliott Matthews, executive director, Poeticgem. “Our apparel range is flying off the shelves so we are delighted to extend our involvement, which will give us the opportunity to develop more best-selling lines based on some of the world’s most iconic imagery.” 

Featuring some of the world’s most recognizable images and its iconic logo, the LIFE photographic library will be again featured on a full range of apparel available at U.K. retailers including Urban Outfitters, George, Tesco, Primark, Next, River Island, Matalan and M&S.

 “We are thrilled with the relationship that we’ve had with Poeticgem and their innovative approach to our imagery,” says Regina Feiler, licensing director, LIFE Branded Products. “The program is a boon to our overall brand program.”