Poetic Brands will develop apparel based on brands from the Universal Pictures stable of properties.
The line of apparel for adults will include nightwear based on studio brands including Back to the Future, Jaws, Despicable Me, Trolls, ET as well as some horror classics.
“We are delighted to have signed this new agreement,” says Elliott Matthews, executive director, Poetic Brands. “Universal is one of the biggest names in the film world, with a huge breadth of classic brands in its portfolio. We can’t wait to get stuck in with creating apparel lines that will tap into this rich history.”