Apparel brand taps new distributor, Al Matjar Al Watany Trading Establishment.
Perry Ellis International has entered a licensing agreement with trading company Al Matjar Al Watany Trading Establishment to distribute Original Penguin by Munsingwear sportswear in Saudi Arabia.
Matjar Al Watany plans to distribute the apparel brand in their retail stores as well as at mall and street locations.
A social median campaign will follow in the country to increase brand awareness.
“We are thrilled about the partnership with Matjar Al Watany and look forward to working with their team to offer Original Penguin’s lifestyle product while continuing the expansion of our global reach,” says George Feldenkreis, chairman and chief executive officer, Perry Ellis.