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NBCU's Bluprint Expands E-Commerce Platform

Bluprint, NBCUniversal Cable Entertainment’s lifestyle learning service, will further develop its e-commerce and retail platform.

The launch of the online store makes Bluprint a destination for creativity and self-expression, offering an extensive breadth of edutainment and editorial content, and a companion e-commerce site all in one convenient hub.

Bluprint will offer individual supplies and curated project kits, which, when paired with Bluprint’s talent, content and editorial, will streamline the customer experience to help them in their creative pursuits. The expanded suite of commerce and content offerings will allow members to engage with Bluprint in a more personalized way (through the tailored Bluprint Boxes and Project Kits) and will make starting or continuing a new craft more convenient than ever before.

Bluprint (formerly Craftsy) boasts more than 4,000 hours of original content across 22 categories, ranging from sewing, quilting and knitting, to cooking, art, photography, home decor, yoga and more. The e-commerce platform will offer curated supplies and kits that support many of these creative endeavors.

“As people set their personal and creative goals for the year, Bluprint is the one-stop shop to help you succeed in your creative pursuits,” says John Levisay, chief executive officer, Bluprint. “We know that people often procrastinate and sometimes need a single destination for inspiration, learning and supplies. Creating things is good for us in an ever-hectic world, and I’m thrilled to be able to provide a destination that helps our members achieve their goals.”

Apart from individual supplies (like yarn, fabric and tools), there will be three signature lines of curated boxes and kits available for purchase on

  • Bluprint Boxes will come in seven varieties across seven different categories (quilt, knit, cake, embroider, sew, crochet and watercolor) and will link to Bluprint’s Startup Library. Pricing will start at $65/box, and the Bluprint Boxes can be combined with an annual membership for $99.
  • Jump Into Boxes are Bluprint’s solution to a family-friendly kit that contains everything you need to start a new craft, coupled with Bluprint’s ever-popular Jump Into family series. Jump Into Boxes will come in three varieties across three different categories (drawing, knitting and embroidery), and pricing will start at $30/box.
  • Project Kits, starting at $10/kit, contain everything you need for your next Bluprint project. With hundreds of options spanning more than 10 categories, such as embroidery project kits and a Fremont Tote bag, Project Kits provide the fundamental supplies you need to get started on a specific task at hand.

Every week, Bluprint introduces new content across multiple vertical categories, and later this month, it will launch its inaugural writing classes, which will feature how-to courses with notable writing experts (including Steve Almond, Emily Rapp Black and Tiffany D. Jackson, among others) in a variety of different literary disciplines, ranging from creative writing to memoirs to children’s books, as well as classes in pottery, cake decorating and a healthy eating class in partnership with Whole Foods.

In 2018, Bluprint partnered with “The Today Show” on co-branded cooking classes, integrations on the NBC craft series “Making It” and in-show integrations with USA, Syfy and Bravo. This year will offer even more enhanced and robust partnerships showcasing Bluprint.

Bluprint is available for a monthly plan starting at $7.99/month, or an annual plan at $79.99/year.

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