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Ministry of Defence, Casio Pair for G-Shock Collab

Britain’s Ministry of Defence has partnered with Casio to launch a bespoke collection of G-Shock watches, a deal brokered by IMG.

The G-Shock collection will consist of three exclusive watch designs, each inspired by The Ministry of Defence’s three single services: Royal Navy, British Army and Royal Air Force.

The watches will be available March 2020 at retail outlets worldwide, with prices ranging from £250-800.

"We are thrilled to be working as an official partner to HM Armed Forces,” says Jennifer Kelly, senior brand manager, Casio. “G-Shock is an unbreakable timepiece built from a Never Give Up philosophy that makes us perfectly equipped to support our servicemen both on and off-duty. We are already the watch of choice for many in the Armed Forces and look forward to strengthening our relationship further through this new partnership.”

“The Ministry of Defence is pleased to be working with Casio to launch a range of Royal Navy, British Army and Royal Air Force bespoke G-shock watches, which will reflect the individual qualities and personalities of each of the three services,” says a spokesperson from the Ministry of Defence.

“Casio’s G-Shock watches are built to last and resist the elements, which are qualities that are strongly aligned with the Ministry of Defence,” says Tim Smith, senior licensing director, IMG. “Working with them, we are confident that the unique identities and attributes of each of the three services will be perfectly captured in this new collection. This is a very exciting collaboration, and we are looking forward to the watches launching next year.”

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