Michael B. Jordan, Coach Reveal ‘Naruto’ Collection
Michael B. Jordan and Coach have partnered with "Naruto" licensor Viz Media to create a line of apparel inspired by the classic manga property.
Coach's collection comes due to Jordan's affinity for the "Naruto" series. The "Creed" star sought out Viz Media ahead of his collaboration with Coach.
"When we decided to use 'Naruto,' we reached out to the [Viz Media] team and talked them through what we wanted to do and what characters we wanted to use,” says Jordan in an interview with the Hollywood Reporter. ”It was definitely a compromise, and I was surprised when they agreed and gave us Sasuke and Itachi, and a bunch of other characters that I really fell in love with. They were very generous in what they allowed us to use, and I was surprised about the amount of characters that they gave us to play with."
The 26-piece line includes jackets, sweatshirts, t-shirts, utility pants, bags and footwear. Each piece was selected under the guidance of Jordan who helped develop the designs.
Along with the launch of the capsule, Jordan enlisted "Black Panther" director of photography Rachel Morrison to create a launch video for the line that features elements of the "Naruto" series.
The Jordan and Coach line comes during the 20th anniversary of the "Naruto" franchise.