Men's Wearhouse and Jos. A. Bank, subsidiaries of Tailored Brands, have inked a multi-year licensing agreement with the National Football League to create custom sports coats and suits.
Sports fans will be able to customize their suits and sport coats with linings featuring the logos of their favorite NFL teams. The partnership is timed with the kick-off of the 100th season of the NFL.
"We are both excited and very proud to offer NFL suit and sport coat linings to dedicated football fans," says Dinesh Lathi, president and chief executive officer, Tailored Brands. "These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men's clothing,"
The 100th-anniversary partnership follows the recently announced call for support to sponsors from NFL Consumer Products.