Camomilla Milano looks to expand beyond fashion accessories.
Independent Italian licensing group Maurizio Distefano Licensing has been appointed to manage the licensing program for one of the country’s top fashion brands, Camomilla Milano.
Founded in 1983 in Milan by the husband-and-wife team Grazia and Maurizio Belloni, Camomilla Milano designs and manufactures fashion accessories for girls and women, ranging from bags and purses to jewelry and hair accessories.
The signature colors and style of Camomilla Milano have positioned the brand in the design space, and a number of product extensions including bedding, food and home décor are already in market.
“The popularity of Camomilla Milano in fashion has always been down to its beauty, charm, wit and positivity," says Maurizio Distefano, founder and director, MDL. "It’s those qualities that we feel will enhance a number of new categories as one of Italy’s best-loved fashion names expands its reach. We are delighted to be working with this unique design brand.”