Martha Stewart Partners with QVC



Celebrity lifestyle brand will appear on the multi-channel network with skincare, apparel and more.

Sequential Brands Group and QVC have entered a multi-year agreement that will see the multi-channel retailer debut several lines for the Martha Stewart brand.

Under the terms of the agreement, QVC will launch several categories for the brand including skincare, fashion apparel and food and beverage.

“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” says Stewart. “I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”

Furthermore, the collaboration will feature frequent appearances on QVC by Stewart and a team of her favorite experts as they showcase new products and share tips on how to incorporate them into everyday living.

“QVC at its core is about the joy of discovery and the power of relationships, and few do a better job of connecting with fans and inspiring them to embrace new ideas than Martha Stewart,” says Mike George, president and chief executive officer, QVC.  “QVC combines the best of retail, media and social to create the most engaging shopping experience, and to collaborate with a brand such as Martha’s further emphasizes our commitment to excellence and innovation. By leveraging the power of this relationship, QVC, which is among the nation’s top mobile and e-commerce retailers, brings to our customers Martha’s passion and expertise in a special and exciting new way.”

The new partnership is expected to launch in the second half of this year.