Retailer debuts magazine-themed accessories range in partnership with SHR Jewelry Group.
Men’s magazine Esquire and Macy’s have joined forces to launch the Esquire men’s jewelry collection in more than 500 stores throughout the U.S.
Created in partnership with SHR Jewelry Group, a longtime Macy’s partner, the 70-piece collection features a variety of materials and styles including pendants, bracelets, rings and more, and is separated into four categories: day, evening, work and sport and adventure.
“Esquire’s reputation as a known fashion authority enables us to bring a unique and stylish point of view to men’s jewelry,” says Glen Ellen Brown, vice president, Hearst Brand Development. “The collection’s accessibility and versatility help men look good without looking like they’re trying. SHR and Macy’s are fantastic partners who understand the Esquire sensibility and its appeal.”
The jewelry range will also serve as an extension to the magazine’s philosophy of “Man at His Best,” a lifestyle focused on luxury, sophistication and style. It will also join a host of Esquire-branded products including men’s grooming products from Farouk Systems, a shirt and tie collection from Men’s Wearhouse, a watch line from Movado and more.
“With the shift in consumer attitudes toward men’s jewelry–by both men and women–the timing could not be better for us to partner with Esquire and Macy’s to bring a contemporary, stylish and tasteful jewelry collection to market,” says Scott H. Rauch, chief executive officer, SHR Jewelry Group. “The credibility Esquire brings as an expert in men’s fashion will give men the confidence they need to express their personal style through this collection.”
The Esquire men’s jewelry collection is now available exclusively in more than 500 Macy’s stores as well as online at Macys.com.