Lumberjack Brand Taps Turkish Agent | License Global

Lumberjack Brand Taps Turkish Agent

Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.

Founded in 1979, Lumberjack is known for its comfortable and stylish shoes and distinctive maple leaf logo.

The Turkish company Ziylan Group recently bought Lumberjack and plans to expand the brand’s reach through new distribution deals. Expansion will initially be focused on Europe, then Eastern Europe, Russia and China respectively.

Sinerji will work with Ziylan Group to move the property into a wide range of consumer product categories including apparel and accessories, homewares, bags, accessories and perfume.