Apparel retailer Lucky Brand has partnered with U.K.-based Norton Motorcycles for an apparel range that will coincide with the launch of the new Commando Café Racer road bikes in North America.
British heritage brand Norton motorcycles has returned to racing in the British bike championship, Isle of Man TT.
“Norton has this wonderfully rich history and a legacy of beautiful, well-crafted racing bikes," says Stuart Garner, chief executive officer and owner, Norton. "Norton’s return to racing and the global launch of the Commando road bikes has attracted a host of new fans. Our partnership with Lucky is ideal as they have developed a range that is both aspirational and modern, and references the rich history of the Norton brand.”
Lucky's Norton apparel range will roll out this holiday season in all Lucky Brand stores globally.
“Norton Motorcycles is a great fit for Lucky, offering a dynamic heritage and amazing artwork archives for us to reinterpret into the apparel range," says Matt Padak, head of men's, Lucky Brand. "The tenets of quality and craftsmanship are also core to the Lucky Brand lifestyle, and we’re excited to work with Norton on this apparel range.”