Longchamp Sets Sights on Eyewear
The prestige brand has tapped Marchon Eyewear to produce a line of branded eyeglasses and sunglasses.
GLOBAL–Fashion house Longchamp and Marchon Eyewear have signed a new global licensing agreement for the development, production and distribution of Longchamp eyewear collections.
Under the terms of the agreement, both companies will launch the new women’s line in fall/winter 2017 with a full range of optical frames and sunglasses.
"Developing eyewear that reflects Longchamp’s must-have, authentic products will service a need to the loyal fans of Longchamp worldwide, as well as add value to Marchon’s global customer network,” says Nicola Zotta, president and chief executive officer, Marchon Eyewear. “Longchamp is a meaningful and important addition to Marchon’s brand portfolio as we continue our global expansion efforts.”
The new partnership will also aim to increase Longchamp’s reach in the essential fashion accessory segment, a category where Marchon currently manufactures eyewear for prestigious brands including Calvin Klein Collection, Karl Lagerfeld, Diane Von Furstenberg and more.
"As a Parisian luxury fashion house, we are pleased to offer our customers the opportunity to adopt Longchamp Eyewear," says Jean Cassegrain, chief executive officer, Longchamp. “Eyewear will be the ultimate touch of French elegance and Parisian lifestyle that we promote throughout the world along with our bags, ready-to-wear, shoes, luggage, and accessories.”
The Longchamp eyewear collections will be available for purchase at Longchamp boutiques, premium optical retail locations, multi-brand fashion channels and travel retail locations worldwide.