Exclusive apparel line includes designs from Peter Jensen, Bobby Abley, Salar, Bad Denim, Maria Francesca Pepe and Suecomma Bonnie.
Nickelodeon and Viacom Consumer Products has unveiled a new fashion collection, titled SpongeBob Gold, at London Fashion Week.
The new range features six international designers–Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim–and includes a 27-piece line of unisex sweatshirts, t-shirts, embroidered pieces, patchwork sneakers, stand-out accessories and charm jewelry.
Additionally, the new designer collaborations are part of the year-long “SpongeBob SquarePants” Gold international campaign. Throughout the next 12 months, Nickelodeon will celebrate everything that makes SpongeBob himself: his humor, optimism and “heart of gold.”
The campaign will include activations on-air, online and on social media as well as additional product and retail launches.
“SpongeBob is a design icon,” says Charlotte Castillo, senior vice president, brand management and creative, Nickelodeon and Viacom Consumer Products. “The show’s art and lovable characters have been interpreted by designers into consumer products around the world, and we’re thrilled to have these six SpongeBob Gold fashion collection designers put their own spin on this global icon. What makes this collection special is the way each designer has incorporated SpongeBob into their own trademark style. By bringing SpongeBob into their world and incorporating the element of gold, our collaborators have created beautiful items unlike anything we have seen before.”
The SpongeBob Gold fashion collection will be available at retail exclusively outside of the U.S., beginning this May.