Lee Expands into Kids’ Apparel | License Global

Lee Expands into Kids’ Apparel


American denim brand Lee Jeans has partnered with Five Star Blue for a new lineup of children’s apparel, set to launch this fall.

The new children’s collection will include tops, bottoms and sets in boys, girls, infant and toddler sizes and will be available at department stores and baby superstores in the U.S, select stores in Mexico and on Lee.com.

“We welcome opportunities to extend Lee’s design expertise into new fashion categories,” says Liz Cahill, vice president of marketing, Lee. “We worked closely with Five Star Blue on this collaboration, ensuring that Lee’s brand DNA is evident in every garment. We’re thrilled to add a fresh assortment of children’s apparel to Lee’s portfolio and provide more size and style options for our customers.”