Kmart Plans Fitness Line | License Global

Kmart Plans Fitness Line

Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.

The Kmart exclusive line will offer apparel and accessories in four key categories: core training, running, yoga and lifestyle.

Items within the collection will feature key technical attributes integral to activewear, like moisture-wicking and quick-drying properties, flat-lock stitching, reflective details and quality fabric blends for enhanced comfort and breathability. The line will also combine fashion and design elements that include fitted silhouettes, lightweight fabrics and pops of color and pattern. 

“I wanted to create an athletic apparel line for Kmart that not only performed well, but looked great, too,” says Michaels. “I drew inspiration from every fitness category and trend out there, so no matter who you are and what you're doing, you will feel empowered while wearing the collection.”

"We are thrilled to collaborate with Jillian, one of the foremost authorities in wellness and fitness," says Diane Vaccaro, chief marketing officer, apparel, Kmart. “Jillian has infused her personal style and enthusiasm for empowering women into the collection, allowing us to offer true performance and style at an affordable price. We believe her engagement across our Shop Your Way platform will resonate authentically with our members.”