MI VI, a men's lifestyle brand by kathy ireland Worldwide, has partnered with Samsara to launch a new line of smart luggage.
The new partnership's line, named MI VI by Samsara, recently completed a round of marketing materials that includes images and videos of the new luggage collection. It will leverage Samsara's smart carryon suitcase, which was recently named by Forbes as the Best Smart Luggage of 2019.
“The MI VI brand brings together luxury design and technology to help support our customers' needs. MI VI by Samsara is the most tech-savvy, smart, luxury luggage available on the market today," says Tommy Meharey, vice president, kiWW. The deal sees Samsara leveraging kiWW's marketing expertise to marry the men's lifestyle brand MI VI with the technology found in Samsara's luggage collection.
The deal sees Samsara leveraging kiWW's marketing expertise to marry the men's lifestyle brand MI VI with the technology found in Samsara's luggage collection. News of the deal follows the announcement earlier this year that Kathy Ireland joined the Samsara board of directors.
"Combining the brand marketing expertise of kiWW and the design and tech innovation of Samsara smart luggage puts us in an advantageous position in the competitive luggage marketplace,” says Atara Dzikowski, chief executive officer, Samsara. “Partnering with Kathy and Tommy, and the incredible team at kiWW, whose marketing skills are unmatched, allows us to provide consumers with the next generation of transformative travel luggage."