Keds is kicking off its role as an official tour sponsor of Taylor Swift's "1989 World Tour" with a new collection of limited edition sneakers.
To commemorate tour stops in North America, Europe and Japan, Keds will release three different styles of the new Tour Shoe that features the city names of each tour stop. The special edition line will also include a "1989" Champion sneaker and Double Decker slip-on with images inspired by the album cover and an exclusive collectible charm.
The sneakers will launch on the Keds and Taylor Swift websites, as well as retailers worldwide in May.
"Keds is thrilled to be supporting the '1989 World Tour,' and we can't wait to meet fans around the globe," says Chris Lindner, president, Keds. "The sneakers are a unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away."