MI VI, a brand by kiWW founded by Kathy Ireland and Tommy Meharey, has entered a licensing partnership with luxury luggage brand Samsara Luggage.
The deal will see Ireland serve as a member of the advisory board of Samsara. Along with Ireland’s new role, the partnership will include various marketing and public relations activities including online promotions, digital and social media campaigns, as well as televised initiatives to support the joint brand's exposure internationally.
"It is an extraordinary opportunity for our team to collaborate with the artisans, technology experts and exquisite designs group at Samsara,” says Ireland.
The agreement was negotiated by Bialik Benjamin, vice president and ambassador for Israeli outreach, kiWW.