Jupi Brings Kardashian Jewelry to U.K.


Jupi Corporation has tapped Icon Live to bring the Kardashian Kollection jewelry collection to the U.K. and EMEA.

The collection will launch at retail Nov. 11 exclusively at Argos with a selection of styles available at Lipsy Retail.

Since the launch of Kardashian Kollection apparel in 2011, the brand has quickly expanded into a wide variety of categories now available throughout 16 global markets. 

“We’ve seen overwhelming success with our Kardashian Kollection jewelry in the U.S. and Australian markets, so we’re looking forward to bringing this collection to the U.K. and EMEA,” says Bruno Schiavi, chairman, Jupi Corp.

The 25-piece jewelry range was designed by the Kardashian sisters to reflect a mix of their signature styles and features three themes–sleek, glamour and modern 80s.

“Working with Jupi Corp. and the Kardashians to bring their first jewelry collection to the U.K. and EMEA markets is absolutely thrilling,” says Warren Traeger, licensing director, Icon Live. “With a combined Facebook following of 28 million fans and 20 million visits to their blogs each month, Kourtney, Kim and Khloé represent global style, glamour and fun, all of which we have captured in these new designs.”