Juicy Couture Sews Up Craft Kits



Make It Real is on board for branded activity kits, as well as a fashion designer contest.

NORTH AMERICA–Authentic Brands Group has partnered with DIY craft company Make It Real for a collection of creativity kits inspired by its Juicy Couture fashion label.

The new Juicy Couture collection includes a range of branded jewelry-making and activity sets that give consumers the opportunity to design their own apparel and accessories. The range includes charm bracelet, necklace and hair accessory kits, as well as fashion design sketchbooks.

“We’re thrilled to be working with Juicy Couture on this fashionable collection of activity kits,” says Isaac Wolman, chief executive officer, Make It Real. “Our mission is to empower and inspire creative girls to bring their dreams to life. The Juicy brand, synonymous with celebrating individual style and design, is the perfect partner to make this vision a reality.”

In addition to celebrate the newly released product line, Make It Real will host a Juicy Fashion Designer Contest on its website throughout 2018. The grand-prize winner will receive a trip to attend a Juicy Couture campaign photo shoot, where they will meet a Juicy Couture creative director and more.

“Partnering with Make It Real provides the young Juicy Couture girl with the opportunity to design her own apparel and accessories inspired by the brand,” says Jarrod Weber, executive vice president, brand, ABG. “Most importantly these DIY kits empower young customers to explore the fashion industry professionally.”