Joester Loria to Grow Jockey Brand

Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.??

The Jockey brand is active in more than 140 countries, marketing underwear, socks, thermals, sleepwear, activewear, sportswear and loungewear for men, women and children, with the brand enjoying more than 85 percent brand awareness among adults.

“Jockey, a trusted brand for over 100 years and has been a category leader in bringing fit, quality and style to all its products,” says Debra Joester, president, JLG. “We are delighted to have been selected to assist Jockey in extending the brand’s core essence and impressive technology to swimwear and home.”