JLG Secures New Mtn Dew Collab


Mountain Dew has announced the next collaboration in its Green Label Exclusives program, in a deal brokered by Pepsi Brands’ North America agent, The Joester Loria Group.

The Green Label Exclusives program brings artists and athletes together with top designers and brands to produce limited edition lifestyle products inspired by the Dew brand. 

In the program’s newest collaboration, the work of skateboard photographer Atiba Jefferson will be featured on a range of t-shirts and tank tops. The Los Angeles collection features select photos by Atiba that capture his LA-based lifestyle from behind the lens. 

The limited edition collection of tees and tanks launched Friday on Karmaloop.com and will also be available for purchase at Primitive and Supreme’s LA flagships and select skate shops in the U.S.

Previous collaborations for Mountain Dew’s Green Label have included product releases with Diamond Supply, Supra and DGK.