JLG Inks Eric Carle Apparel Deal

The Joester Loria Group has signed New York-based G&W Industries as the new U.S. apparel partner for The World of Eric Carle. 

The U.S. launch follows the international success of apparel programs in Australia and the U.K.

G&W’s new apparel collection will include lines for newborns, infants and toddlers featuring Carle’s vibrant artwork with items ranging from layettes and playwear to active wear and swimwear.

Collections for newborn and infants will launch this fall, followed by a toddler collection in 2014.