The Joester Loria Group inks deal for branded kidswear.
Children’s apparel brand Amy Coe has partnered with Kidz Concepts for a multi-category collection of infant, toddler and children’s apparel in a deal brokered by The Joester Loria Group.
The Amy Coe fall 2017 line will build on the designer’s signature style with new silhouettes, graphics, embellishments and more. The range will also offer larger kids’ sizes for the first time–from 7-14.
“We are thrilled to partner with Amy Coe and bring her signature style to apparel collections that range from infant to children’s sizes,” says Jason Gindi, president, Kidz Concepts. “We have been following Amy’s career for over a decade and are excited to offer her creative point of view to our customers.”
Kidz Concepts will distribute the Amy Coe fall 2017 collection to a variety of retailers next year.
Marketing support for the children’s range will also kick off next year with traditional print and digital PR campaigns, mommy and fashion blogger features and social media campaigns on Instagram, Facebook and Pinterest.