Jack Daniel's, The Shoe Surgeon Toast to Sneaker Partnership
Jack Daniel's and custom sneaker designer Dominic "The Shoe Surgeon" Ciambrone have unveiled seven new Jack Daniel's-inspired sneaker prototypes.
The seven shoe concepts include a mix of various styles of basketball sneakers, each inspired by an element that goes into making Jack Daniel’s whiskey. Inspirational items include grain, cave springs, the distillery, charcoal, the barrel, honey and the Jack Daniel's bottle.
"Craftsmanship is the ultimate common denominator between what I do and those who make Jack Daniel's," says Ciambrone. "We have a mutual respect and care for the process, and the end product is highlighted through every last detail."
Ciambrone and his team traveled to Lynchburg, TN, home of Jack Daniel's distilleries, to go behind the scenes and learn about the process that makes the world-famous whiskey. The shoemaker has previously partnered with brands including Frito-Lay for unique sneaker concepts.