Loungehouse’s new apparel line is slated to launch at retail this holiday season.
American contemporary lifestyle brand Jachs New York has teamed up with Loungehouse, a division of Bentex Group, to create a range of loungewear under the Jachs NY, Jachs Girlfriend and The Original Jachs Manufacturing Co. brands.
Merchant Factors, Jachs’ exclusive licensing agent, brokered the deal, which also reflects the brand’s extension into licensing.
Under the terms of the partnership, Loungehouse will develop a range of branded underwear, robes and slippers, which are currently slated to hit retailers this holiday season.
“We are thrilled to have found such a creative and hardworking partner in Loungehouse,” says Hayati Banastey, president and chief executive officer, Jachs New York. “We’re very encouraged by the team they’ve built and their knowledge of the industry.’
Additional licensing opportunities across footwear, socks, headwear, cold weather accessories, eyewear, bags, backpacks, small leather goods and timepieces are also available for the brand.