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J Balvin Collabs for ‘SpongeBob SquarePants’ Line

J Balvin Collabs for ‘SpongeBob SquarePants’ Line

Latin star partners with visual artist for new “SpongeBob” collection.

Latin star J Balvin and Chicago-based visual artist and designer Louis De Guzman have teamed up to celebrate “SpongeBob SquarePants” and the brand’s 20-year influence on pop culture. 

The underwater world of “SpongeBob,” brought to life via Balvin’s contemporary style and De Guzman’s geo-abstraction motif, will be represented across a variety of apparel items, accessories and furniture pieces.

"I've been a big ‘SpongeBob’ fan for years,” says J Balvin. “I feel blessed to have the opportunity to combine some of my own style with the distinctive vision of an artist I respect as much as Louis – while honoring the 20th anniversary of such an iconic show that has brought joy to both myself and millions of TV fans. This is for the culture, and God bless the Latino Gang.”

The “SpongeBob” anniversary celebrations will continue into 2020, with the release of “The SpongeBob Movie” next May.

Details on the new “SpongeBob” collection include:

Modernica furniture (out now)

  • daybed $2995;
  • upholstered fiberglass chair $595; and
  • fiberglass chair $495.

PacSun apparel – (launching Oct. 28)

  • t-Shirts $38-$44;
  • long sleeve t-Shirts $44;
  • hooded sweatshirts $88; and
  • accessories $14-40.

Selfridges apparel – (launching Oct. 28)

  • t-Shirts $38-$44;
  • long sleeve t-shirts $44;
  • hooded sweatshirts $88; and
  • accessories $14-40.

“We have always embraced every fan’s love of ‘SpongeBob,’ and over the years, many talented artists have interpreted this iconic character in their own unique way,” says Jose Castro, senior vice president, softlines and global fashion collaborations, Nickelodeon. “This latest collaboration started with Louis De Guzman and J Balvin’s genuine affection for ‘SpongeBob.’”

The robust collection will be available at PacSun, Selfridges, Modernica locations as well as on the retailers’ websites.

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