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Ivanka Trump Expands Lifestyle Brand

Daughter of presidential candidate Donald Trump signs deals for jewelry and baby accessories.

Ivanka Trump, the daughter of real estate mogul and presidential candidate Donald Trump, has signed two new deals to expand her eponymous lifestyle brand into fashion jewelry and baby accessories.

The new additions join Trump's existing collections of footwear, apparel and accessories.

Licensee The Jewelry Group will launch an Ivanka Trump fashion jewelry collection exclusively with Lord & Taylor stores and online this month, which will be followed by an expanded rollout to other retail partners in spring 2017.  Continuing its focus on solution-oriented products for the modern working woman, the Ivanka Trump fashion jewelry collection will offer convertible layering pieces including earrings, necklaces and bracelets.

Under an agreement with A.D. Sutton, Ivanka Trump baby bedding sets and accessories will launch in January 2017 exclusively with Buy Buy Baby stores and online.  The new partnership will also include a rollout of baby gifting products in spring 2017.

"We are pleased to be able to partner with AD Sutton and The Jewelry Group who have a proven track record of success with delivering exceptional product," said Kelly Del Sordi, director of licensing, Ivanka Trump brand. "Continuing to expand into new categories is an important initiative as we strive to meet the lifestyle needs of our customers."


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