Italian sportswear brand expands with kids’ attire and accessories for the European market.
Sergio Tacchini, an Italian sportswear brand, has partnered with Sun City Fashion Group to develop a kids’ apparel and accessories collection in Europe.
IMG, Sergio Tacchini’s licensing agent, brokered the deal.
The new range will feature both sportswear and lifestyle products for babies and children, up to 14-years-old, and will aim to maximize on the brand’s heritage with dedicated areas in stores.
Sun City will also distribute the collection to 11 territories via its licensing and distribution partners across Europe.
"This year has certainly provided great results for the brand as it celebrates its 50th anniversary,” says Patrizia Bolzoni, general manager, Wintex Italia, which manages the Sergio Tacchini brand. “We are very excited about the new collection and hope to see continued growth across European markets. It is refreshing to see the brand expand and diversify its products for a younger generation.”