IMG Brokers Gecko, Karen Millen Jewelry Deal
Womenswear brand Karen Millen has announced a new jewelry collection created in partnership with Gecko.
As part of a multi-year licensing deal brokered by IMG, the two brands will launch a 90-piece collection in 2020. The line will consist of earrings, necklaces, bracelets and rings. It will be released in all major Karen Millen stores and online before expanding into global department stores and jewelers in the spring.
“We are delighted to be working with Gecko as our new licensed jewellery partner,” says Beth Butterwick, chief executive, Karen Millen. “It was clear through discussions we have a shared passion for delivering timeless quality and beauty for our global customer base. We are really excited about what the new collection brings in spring 2020.”
The Karen Millen brand signed its first agent, IMG, last year.