Iconix Brand Group Partners for Pony
Iconix Brand Group has signed on One Step Up to be the exclusive apparel and footwear licensee for its Pony brand in North America.
As part of the three-year deal, One Step Up and its subsidiaries–Fashion Footwear, Aggressive Apparel and Kidz Concepts¬–will design and manufacture PONY apparel and footwear for men, women and children.
Pony is one of 30 brands included in Iconix Brand Group’s robust portfolio of consumer brands.
The first collection to launch will be the Pony footwear line, which will be available spring/summer 2019 at retailers including Footlocker, Champs and Kicks USA as well as on Pony.com. The footwear collection will include recognizable Pony footwear styles including the City Wings basketball shoe and the Top Star tennis shoe.
Men’s and women’s activewear and kids’ apparel will launch exclusively on Pony.com by spring/summer 2019 and will expand into specialty stores by fall/winter 2019. By the 2019 back-to-school season, men’s and boys’ underwear and loungewear will debut.
“We’re excited to partner with Iconix to help grow the Pony brand through a new line of footwear and apparel,” says Harry Adjmi, president, One Step Up. “Pony is an iconic New York brand with strong recognition and growth potential, and we’re thrilled to help bring the brand to life through our new product lines.”
“Iconix looks forward to collaborating with One Step Up on the Pony brand,” says Robert Galvin, chief executive officer, president and member of the board of directors, Iconix Brand Group. “With heritage athletic and lifestyle brands in high demand right now, our new partnership with One Step Up will help us evolve and expand the Pony brand in North America. We are excited to reintroduce the Pony brand to the market with a fresh approach based on storytelling and tremendous product. We have a unique opportunity to reintroduce the brand to a whole new generation with a powerful digital first and social media focused strategy.”