IBML Names Karrimor Partner


International Brand Management Limited has appointed Dragonfly Venture U.K. as their license partner for rucsacs, clothing and accessories for the British outdoor and sporting brand Karrimor.

Dragonfly Venture has worked with Karrimor since 2002 on its footwear business and will now be responsible for all categories of the Karrimor brand including product development, sales and distribution. 

Dragonfly plans to launch the new spring 2014 collections of Karrimor footwear, rucsacs, clothing and accessories to the trade this summer.

“Dragonfly Venture has a decade-long, proven track record of international product development, sales and distribution,” says Ben Fell, head of marketing and communication, IBML. “The company is an ideal partner for us, and we look forward to building Karrimor’s global position as the preeminent outdoor brand.”