Hunter and eOne Partner for 'Peppa Pig'
Hunter Original and Entertainment One have inked a deal to bring a range of “Peppa Pig” products to multiple territories this July.
The limited-edition collection of footwear and accessories for children will include a range of boots, backpacks and umbrellas in three different colorways.
The collection, which will feature designs that include Peppa and her brother George, is part of the yearlong celebration of the 15th anniversary of the television series in the U.K. and Australia.
The Kids Grab Handle Wellington boots, aimed at children ages 2-5, is designed for small hands to be able to pull them on all by themselves. The boots will be available in the U.K., North America, Canada, Japan, Germany, Switzerland, Austria, Scandinavia, France and Italy in July 2019.
“There’s a natural synergy between these two British brands that make this partnership the perfect fit,” says Andrew Carley, executive vice president, global licensing, eOne Family & Brands. “The vibrant collection that Hunter has designed will create must-have items for ‘Peppa’’s many fans, and we look forward to making a big splash at retail when the products launch in key markets this summer.”
“At the core of a great Hunter experience is fun, adventure and preferably a muddy puddle,” says Alasdhair Willis, creative director, Hunter. “I can think of no better partner to bring this spirit to life than ‘Peppa Pig.’”
The Hunter x Peppa Pig line coincides with the debut of new “Peppa” episodes including a two-part celebratory special, in which Peppa and George enjoy their first-ever festival experience.