Hoho to Launch New Brand at BLE | License Global

Hoho to Launch New Brand at BLE


Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.

Aimed at girls ages 5 to 9, Mimi and Bibi are twin girls who occupy polar ends of the moral spectrum–Mimi is all sweetness and light, while Bibi is the archetypal rebel without a cause.

“We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches,” says Helen Howells, joint managing director, Hoho Entertainment. “We love Mimi and Bibi, and we think little girls everywhere will too. The design perfectly reflects the girls’ differing characteristics, and we aim to launch initially at retail next year with fashion, stationery and gift lines.”

The characters are already stars of a storytelling app currently available on iTunes that allows readers to follow the same story from four different points of view.