License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hoho to Launch New Brand at BLE

Hoho to Launch New Brand at BLE

  Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.

Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.

Aimed at girls ages 5 to 9, Mimi and Bibi are twin girls who occupy polar ends of the moral spectrum–Mimi is all sweetness and light, while Bibi is the archetypal rebel without a cause.

“We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches,” says Helen Howells, joint managing director, Hoho Entertainment. “We love Mimi and Bibi, and we think little girls everywhere will too. The design perfectly reflects the girls’ differing characteristics, and we aim to launch initially at retail next year with fashion, stationery and gift lines.”

The characters are already stars of a storytelling app currently available on iTunes that allows readers to follow the same story from four different points of view. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish