H&M to Design Olympic Uniforms | License Global

H&M to Design Olympic Uniforms


The Swedish Olympic committee and the Swedish Paralympic Committee have tapped the retailer H&M to dress the Swedish teams for the Winter Olympics Paralympics in Sochi, Russia, next year and the Summer Olympics and Paralympics in Rio de Janeiro, Brazil, in 2016.

The four-year contract will see H&M create outfits for the opening and closing ceremonies, as well as a full wardrobe for training and leisure.

The pieces will be developed in collaboration with the Swedish Olympians, who will also collaborate on H&M's new expanded retail sports collection.