License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

High Sierra Helps the Homeless

High Sierra, a division of Samsonite, and The Citypak Project will distribute 1,750 specially designed backpacks to the homeless in the Boston area June 19.

In a partnership with Boston Healthcare for the Homeless, High Sierra and The Citypak Project will host health fairs at six locations, and offer participants a High Sierra backpack designed to meet the needs of the homeless. 

High Sierra has enlisted a number of its partners participate in the charitable initiative including licensee Planet Sox, which has donated 3,600 pairs of socks for the events. High Sierra retail partner BJ’s Wholesale Club has donated bottled water and non-perishable food items, while branded environment specialists Hill & Partners has donated trucking and warehousing support for the distribution and is encouraging its clients and vendors contribute items for the packs including food, water bottles, gift certificates and personal hygiene items.

Since 2012, High Sierra and The Citypak Project have distributed more than 8,000 Citypaks to homeless people in cities across the U.S.

“We are proud to add Boston to the list of cities we’ve reached with The Citypak Project,” says Dawn Sicco, vice president and general manager, High Sierra. “Our mission to provide the homeless with a dignified solution to carrying their belongings grows with each new city added to our distribution schedule.”

Add new comment