The fangirl fashion company has launched a host of superhero-inspired apparel at Kohls.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has partnered with Her Universe for a range of superhero-themed women’s activewear.
Her Universe’s capsule collection will include sports bras, tank tops, tees, jackets, shorts and leggings and will feature DC superheroes such as Wonder Woman, Batman and Superman.
“We’re thrilled to partner with Ashley [Eckstein], once again, to bring DC’s most iconic superheroes to Her Universe,” says Pam Lifford, president, WBCP. “This all-new activewear collection is inspired by Wonder Woman, Batman and Superman, and is for everyone who wants to exude their inner superhero, show off their strength and power and just have some fun.”
Additionally, Ashley Eckstein, founder of Her Universe, created three five-minute workout videos inspired by Wonder Woman, Batman and Superman to complement the collection.
“Fans have been asking me to design DC fashion for a while now,” says Eckstein. “I’m honored to be a part of the DC family as the voice of Cheetah in ‘DC Super Hero Girls,’ and this collaboration became inevitable, as it has been in the works for some time. It’s a dream come true to design for Wonder Woman, Batman and Superman, three characters that I love so much!”
The DC-inspired activewear collection is now available exclusively at Kohl’s and on Kohls.com.