Heidi Klum Heads to Lidl | License Global

Heidi Klum Heads to Lidl

New branded apparel collection will be available at locations in the U.K., U.S. and Europe.

Supermodel Heidi Klum and German supermarket Lidl have teamed up to release a new fashion line later this year in the U.K., according to The Telegraph.

The new apparel collection will be “high-end, yet affordable,” according to Lidl.

The Heidi Klum line will also be available in Lidl locations across the U.S., where the company will be opening its first store this month, and at locations across Europe at a later date.

“As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers,” says Ryan McDonnel, commercial director, Lidl U.K. “We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on slate later this year.

Klum previously launched a lingerie and swimwear collection with the Bendon Group under the Heidi Klum Intimates brand at Macy’s in 2015. The supermodel also launched an activewear collection with New Balance in 2010.

“Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration,” says Klum. “I had so much fun designing the pieces in the collection and can’t wait for you to see it. I hope you love it as much as I do!”