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Hasbro Unleashes Transformers Prime Apparel

Hasbro Unleashes Transformers Prime Apparel

Hasbro has partnered with Zavvi.com for a line of licensed apparel with classic Transformers designs.

The apparel features Japanese Kana script and classic cartoon character designs. T-shirts in the line include depictions of both Transformers heroes and villains.

“We are thrilled to be working with Zavvi, the ultimate fan destination, to launch this fantastic collection of retro t-shirts,” says Nikki Gie, director, U.K. consumer products, Hasbro, speaking to TnP Media. “This exciting collaboration comes as the iconic Transformers brand celebrates its 35th year and is the ideal gift for fans ahead of the Bumblebee DVD release in May.”

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