Hasbro Steps into Transformers Footwear with Puma
Puma and Hasbro have announced a new partnership to release Transformers-themed footwear.
Puma will integrate the Transformers theme into its RS-X shoe, a shoe based on the 1980s Running System line. The footwear range will launch ahead of the December theatrical release of the Bumblebee movie.
“We are proud to collaborate with Puma, one of the world’s most popular and respected sports apparel brands,” says Nikki Gie, EMEA director, fashion and home, Hasbro. “With nostalgia for the 1980s at an all-time high, we are excited to bring together two ‘80s icons for the first time: Transformers and the Puma RS shoe. We hope fans everywhere will rock the Transformers RS-X sneakers when they come out to see even more ‘80s vibes in Bumblebee, in theaters this December.”
The Puma x Transformers range will be available exclusively at Foot Locker stores.