Hard Rock International has joined forces with Grown Up Licenses Limited on a collection of travel accessories.
The “On Tour” line will include luggage, soft bags and other accessories in a variety of sizes and colors. Hard Rock-licensed products from the partnership will be available this summer.
"As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader," says Mark Linduski, director, licensing, Hard Rock International. "This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style.”
The Hard Rock brand is no stranger to consumer product licensing deals. It recently partnered with Sobel Westex on a line of home goods for spas, hotels and cruise ships.