Jewel Branding, Hang Ten’s representative, brokered the deal.
The rug line will debut later this summer and include three distinct styles:
• Malibu, a hand-woven chunky bohemian style;
• Palm Beach, a hand-woven jute rug;
• and Sunset Beach, natural jute and sari silk flat weave
“We are incredibly excited to launch the Hang Ten rugs after an exciting product development process,” says Santhi Yarlagadda, vice president, Kas. “Hang Ten adds a new branding twist to our licensing mix and reaches an untapped customer base for KAS. We are looking forward to working closely with the Hang Ten and Jewel Branding teams to spread this fun-loving brand into homes across the U.S.”
The Hang Ten rug collection from Kas Rugs will be available at a variety of retailers, including Bed, Bath & Beyond, Hayneedle and Wayfair.