Zag’s animated property “Miraculous” inspires new range of kidswear from the American clothing brand.
GLOBAL–Animation studio Zag and Guess have joined forces to develop for an exclusive range of apparel inspired by the animated series “Miraculous–Tales of Ladybug & Cat Noir.”
The Guess x “Be Miraculous” Ladybug capsule will feature 50 items–including tops, dresses, bombers, bodices, t-shirts, denim, fleece, jackets and more–designed for both boys and girls and will incorporate the show’s main characters–Marinette (Ladybug) and Adrien (Cat Noir).
“We like the idea that ‘Miraculous’ inspires kids to dream and to be like a superhero. We think the audience relatability to Marinette and Adrien’s relationship along with their secret identity as superheroes makes this quite an intriguing story,” says Paul Marciano, chairman and chief creative officer, Guess. “We feel the fashion line will extend the positive messaging that kids can channel their inner strength to do great things.”
The Guess x “Be Miraculous” Ladybug capsule collection will be available online at Guess.eu as well as in select Guess retail stores, beginning this August.
“Since the time I produced ‘Miraculous,’ I always wanted to create something cool for teenagers and equally inspirational for kids, and nothing can represent this combination better then Guess with their international flair and universal appeal,” says Jeremy Zag, founder and chief executive officer, Zag. “We couldn’t be more enthusiastic about this partnership and the related fashion program, which will feature a unique collection of clothing for girls and boys designed for everyday looks infused with cool, invincible superhero style.”