Partnership marks the first time the lifestyle brand has worked with a major retailer.
Goop, the lifestyle brand launched by actor Gwyneth Paltrow, is teaming up with Nordstrom for Pop-In@Nordstrom, a pop-up shop at select locations across the country and online.
Goop-In@Nordstrom features a mix of wellness-focused products curated by Goop spanning across apparel, accessories, beauty and home. Each shop is set up as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.
Products include both Goop's own lines of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from Goop's digital shop. The buy aims to translate Goop's holistic approach to wellness into a tangible experience.
“We love how goop has created a lively community around everything from zoodles to Zen,” says Olivia Kim, vice president, creative projects, Nordstrom. “They have a way of conveying wellness concepts so they are not only easy to understand, but also adopt and make a habit into a ritual. Whether it's through health, fitness, or food, or whatever is manageable through your day, integrating self-care should be easy!”
This is the first time Goop is working with a major retailer in this capacity, and has a retail presence in multiple markets at once.
"Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country–this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process," says Gwyneth Paltrow, founder and chief executive officer, Goop.