The new deal will include footwear, cold weather accessories, belts and more.
GLOBAL–Global Brands Group has entered into a multi-year global licensing agreement with the British fashion label AllSaints.
As part of the agreement, Global Brands will design, produce and distribute men’s and women’s shoes, socks, cold weather accessories, belts and costume jewelry under the AllSaints brand name.
“With its innovative, contemporary designs and independent spirit, AllSaints is a perfect addition to our strong portfolio of leading consumer brands,” says Jarrod Kahn, president, accessories and home, Global Brands Group. “As a brand that resonates with consumers globally, we see significant opportunities for growth, and look forward to leveraging our expertise to maximize its potential.”
The line under Global Brands’ new direction will debut this fall, with plans for global distribution including AllSaints retail stores and major department stores worldwide.
“Globally, we know that our customers are very keen to connect with our brand across multiple product categories, and to partner with global leaders, Global Brands to create future amazing collections is extremely exciting,” says William Kim, chief executive officer, AllSaints. “We anticipate the first collections to be available in the fourth quarter of this year.”