Agreement will also highlight the new sport category for DKNY menswear.
The G-III Apparel Group has teamed up with PVH Corp. to design and distribute a range of menswear for the DKNY brand in the U.S. and Canada.
The new license agreement includes DKNY Sport for Men, a new category for the brand. In addition, PVH has also licensed rights for men’s sportswear, dress shirts, neckwear and jeans.
“This collaboration is an important step in the continued growth of DKNY and a clear example of the go-forward strategy to heighten this iconic brand,” says Morris Goldfarb, chairman and chief executive officer, G-III. “PVH is a trusted and powerful partner and we look forward to our continued success together.”
The first collections are slated to launch in spring 2018 and will be sold in department stores.
“DKNY is a great American brand and we are excited to have the opportunity to build out the menswear business in the U.S. and Canada as a complement to our existing menswear businesses,” says Ken Duane, chief executive officer, heritage brands and North America wholesale, PVH Corp.