Forever 21 Plans Marvel Line


Forever 21 has teamed up with Marvel Entertainment for a back-to-school apparel and accessories range featuring Super Heroes such as Thor, Spider-Man, Hulk, Wolverine and Iron Man.

The range of about 20 items will be available at 450 Forever 21 shops across the U.S. this fall and will be displayed in themed “comic shop” windows.

“We’ve had the superheroes on the floor and, in the last few seasons, they have done increasingly well,” Betsy Zanjani, senior vice president of design product, Forever 21, told Women’s Wear Daily. “The consumer has already been responding to the individual product, and we have taken it to the next level.”