The HOH Courtside experience will appear in cities across the U.S and will offer exclusive footwear launches and a new “makers” experience with complimentary products by Nike’s family of brands. The first two day pop-up took place in L.A. and celebrated Lebron James' first game as an L.A. Laker.
The launch will also serve as the debut of the new House of Hoops logo.
To coincide with the launch, Foot Locker has also debuted an an AR update to its app dubbed “The Hunt,” which creates a scavenger-hunt-style shopping experience that leads shoppers to limited edition footwear styles, beginning with a chance to but the LeBron 16 King “Court Purple” at stores in L.A.
The HOH experience will also have a presence at 185 House of Hoops locations across the nation.