License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Foot Locker, Nike Mark Start of Basketball Season

Foot Locker, Nike Mark Start of Basketball Season

Foot Locker and Nike are celebrating the start of the 2018/19 NBA regular season with a touring pop-up experience and AP app. 

The HOH Courtside experience will appear in cities across the U.S and will offer exclusive footwear launches and a new “makers” experience with complimentary products by Nike’s family of brands. The first two day pop-up took place in L.A. and celebrated Lebron James' first game as an L.A. Laker. 

The launch will also serve as the debut of the new House of Hoops logo.

To coincide with the launch, Foot Locker has also debuted an an AR update to its app dubbed “The Hunt,” which creates a scavenger-hunt-style shopping experience that leads shoppers to limited edition footwear styles, beginning with a chance to but the LeBron 16 King “Court Purple” at stores in L.A.

The HOH experience will also have a presence at 185 House of Hoops locations across the nation.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.