Fam Launches Bally Exercise Line | License Global

Fam Launches Bally Exercise Line

Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.

An apparel licensee for the brand for almost a decade, Fam recently acquired the U.S. and Canada rights for the property in women’s and men’s apparel, fitness accessories and food and beverage products.

The company has now launched a new range of branded accessories that includes slimming belts, sculpting bands, jump ropes, wrist and ankle weights, mats and fitness balls. The line is now available online and at specialty retailers.

“Over the last 10 years as the U.S. licensee for Bally Total Fitness women’s apparel, we’ve come to appreciate what a perfect fit the brand is for us and our power-brand portfolio,” says Frank Zarabi, chief executive officer and owner, Fam Brands. “Bally Total Fitness is a highly visible and prestigious fitness brand with an enormous following, a brand, in fact, that is tantamount with exercise and a healthy lifestyle. We are ready to expand Bally Total Fitness, and fitness accessories are a good starting point.”